Commercialization Essay Example | Topics and Well Written Essays - 1000 words

Commercialization - Essay Example Whereas it might be expected that international expansion is very much the same creature as compared with the mistake and/or regional expansion, the fact of the matter is that an entirely new level of considerations must be taken into account. Accordingly, the first section of this analysis will discuss some of the key implications and considerations that must be taken into account with regards to launch any product internationally (Bewayo 7). Likewise, the second section of this analysis will focus upon identifying and discussing the concept of time to market with respect to the commercialization planet value creation of the given product line or business entity. As a function of analyzing this information, it is the hope of this author that the reader will gain more clear and definitive understanding of some of the salient issues and pitfalls involving international product launch and far-reaching impacts that even minute levels of time-to-market issues can have in affecting overal l profitability and levels of competitive edge that may otherwise be experience. The first and most salient issue that must be discussed with regards to launching a new product line within an international scope is with respect to the fact that stakeholders within the international community will most certainly not integrate with the product or service to the stain extent or to the same level that domestic consumers have thus far exhibited (Anyim et al. 59). Business history is littered with examples of highly successful domestic firms that experienced monstrous international failure due to the fact that they did not perform the needed market research within the international target market. Rather, they were complicit and comfortable with merely utilizing the market knowledge and response mechanisms that domestic consumers have illustrated within the past; blending them to experience the pitfall of what an uninformed and ultimately arrogant foreign firm could experience in a global market (Ozer 477). As such, seeking to perform due diligence with regards to the marketing approach and spending the necessary amount of time and money that is required to gain a level of inference with regards to the way in which consumers from different cultures, religions, languages, and other factors might respond. Although this is a time-consuming approach, one that necessarily has an impact upon the second determinate which will be discussed below, it nonetheless is extraordinarily important in order for the business, organization, or entity to achieve a level of international as well as domestic set (Bewayo 493). The second determinate that this brief analysis will consider is with regards to discussing and identifying the concept of time-to-market with respect to the commercialization plan. Depending on the particular business and product/service that is offered, time-to-market is an extraordinarily important factor. If one considers the case of Samsung, even the most ingeni ous designs and levels of technology included within such a design are ultimately obsolete very soon after they are created. As such, time-to-market is something that Samsung, and firms similar to it, must consider at the very tip of their decision-making hierarchy (Ball et al. 3137). However, firms that are less time sensitive have the ability to analyze the market and perform research to a more effective degree prior to jumping into a situation that

Organisations and Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 1

Organisations and Behaviour - Essay Example 287). These norms and values determine the way the groups and people in organizationsinteract with each other within the organization and with other stakeholders outside the organization. Different organizations have vast cultures because they depend on the organization’s nature of business. Organizational culture influences a sense of identity to the employees,which in turn enhances commitment to something larger than the usual self. This paper will analyse a summative review of Siemens organizational structure and culture and compare it with organizations. Comparing and contrasting different organizational structures and culture with that of SiemensCompany Siemens is the world’s largest electrical engineering and electronics company whose headquarters is based in Germany and has branches that operates in 193 countries worldwide (Tung 2001, p. 183). Despite that the company has operated internationally, it focused on the German home market until the 1990s when it restr uctured. This restructuring process meant that Siemens had to change its old organizational structure and culture towards a new and ethical one (Phillips & Gully 2012, p. 481). The new organizational structure and culture is complex because Siemens is a diverse company situated in diverse locations in the world. Nevertheless, the company embraces the flow of internal and external communication where semiformal strategy is utilized. More so, the leaders exercise and maintain a semi-formal attitude that encourages employees to communicate especially when considered that the company is diversifying far and wide towards other foreign markets. Wal-Mart is a renowned retail outlet in the world,whosestructure and culture were set by its founder Sam Walton. The founder had clear objectives for the companythat had to be achieved by adhering to values and principles. Wal-Mart’s organizational structure is designed in a way that it enables it to have a wide range of control because it c learly identifies employees and authority roles. More so, Wal-Mart maintains a good working environment that encourages the employees to have trust, which in turn enhances good customer services (Solomon 2004, p. 5).The company also has a strong organizational culture that depicts through its mission statement, which aims at providing better quality products at lower prices than any other competitor provides. This culture affects the company's business because it determines the prosperity of the business. Apple is a world’s outstanding high technology company based in the U.S. The structure of the company could be referred to as nonexistent because the company has no clear set principles. This means that, Apple makes its decision depending on the work at hand. The granted freedom allowed employees to make decisions at different levels and the corporate office had a hard task keeping track of spending and purchasing, an aspect that once affected Apple’s profitability (D ubrin 2012, p. 287). The culture of Apple Inc. is of a rare case because the company has no chain of command that supervises the employees. This means that the employees are self-motivated; hence, pushing them to work hard because they do not have bosses to push them around. In comparison, the three organizational structures have a common similarity of creating a friendly working environme

Case study Essay Example | Topics and Well Written Essays - 500 words - 39

Case study - Essay Example The video positioned the Under Amour brands as of the best quality available in the market. The company is featured to provide excellent services guided by their marketing logo â€Å"Do in Brand†. The video shows how good interpersonal relationship is important in the brand marketing (Under Armour Video, 2011). The company uses internet marketing and provides online services and ensures that the website is well updated with what is available in the store. Under Amour website is well updated with the company’s details and they provide email marketing to their consumers. In addition, the company has created video games such as super bowl to enhance marketing of the products. The company skipped the paycheck and appeared in the magazine because of their innovative products. Later, the sport garment, Polyester/Elastane was used by most of the players making the company be recognized. The statement â€Å"we will protect this house† makes marketing strategy very strong because they portray a strong feeling of their brand. The company has future plans to promote its market by producing new products and opening new stores. The company is heavily indulging in marketing campaigns by expanding in athletic footwear by sale of cross training sneakers and cleats. This video has clearly dem onstrated how e- commerce is importance in promoting company brand and enhancing communication between the supplier and the consumer (Under Armour Video, 2011). The video features Philadelphia Phillies Inc. as the oldest, one name and one city licensed professional American sports dated back in 1883. The company is well established to cater recreational facilities for families and children. The company has got superior advertising strategies where they do not guarantee a superior or a winning team so that the clients will feel okay even if they lose. Events such as fans laughing with mascot, buying of souvenirs and fans enjoying the game to the maximum were featured

Court Observations Research Paper Example | Topics and Well Written Essays - 750 words

Court Observations - Research Paper Example The observations made by me in the Bennington District Court are categorised under body language and appearances, the messages conveyed by the body and the dressing patterns of the people at the hearing. However, every action depicted possesses a psychological perspective, that determines the observed actions of the people in question. Therefore, such observations can be supported with explanations, behind such reflexive body languages of people. The following study was conducted at the Bennington District Court House located in Bennington, Vermont. The study is a brief survey of the attitudes of the people appearing in court. The following observations were made by me not only in the recent few days, but also over the course of the last few months. I made these observations while working as a deputy sheriff in the Bennington District Court. Most of the people observed were in the lower/middle class. There was a wide variety in the appearance of the people observed. It is difficult to narrow it down to a certain body image. There were people of all ages, from all social classes, and all different appearances. However, it was apparent that many of the people observed appeared to be drug users, based upon certain characteristics of their body image. A majority of the people were also smokers, as I observed cigarettes in most people's handbags while entering the court, and most people took several "smoke breaks" between hearings. Dress There were people dressed very poorly to very extravagantly. The majority of the lower class did not make any effort to dress up for their hearings, possibly because many were repeat guests of the court, and they saw no need to dress up. Many first-time offenders at court seem to dress much more appropriately, probably to make a good impression of the judge. Body Messages Many people appeared to be nervous and uncomfortable, understandably. Repeat offenders seemed to be much more relaxed because they know what to expect, and they have been through the process before. For some repeat offenders, it is a part of their lifestyle. There are some people that are constantly in and out of court. For these people, it is no big deal. For first time offenders, it is clear that they are much more uncomfortable. They are not familiar with the court system, and often feel that they do not belong there mixed in with the repeat offenders who are there on a regular basis. Appendix B